Apparel / workwear

Third Shift

A small-batch denim and industrial workwear label, presented like a workshop dispatch rather than a storefront.

Demo build: /22-third-shift/
Orivian contribution: Full website built from zero — self-initiated, no client commission.
Site audience: Night crews, workshop buyers, and people buying workwear that has to last
Pages: 6 pages in the build

The Third Shift homepage: a heavy, industrial page headed “DROP 004 — Cold Storage Chore Coat” in condensed type. — Demo build · /22-third-shift/ · captured September 2026

The context

What this website is for.

Buyers here are night crews, makers, and manual workers who check fabric weight before they check a price. The site has to respect that order.

No lifestyle photography budget and no aspiration: the product is the proof, and the copy should sound like the workshop that made it.

What the site has to do

Lead with the drop and the garment, not a lifestyle scene.
State fabric weight and construction plainly, in the buyer’s own units.
Keep one product page doing the convincing rather than many thin ones.
Answer shipping and returns before the sale, not after the checkout.
Read as durable, not fashionable.

Scope

What the build covered.

Structure, content, design, and build for the whole site — the parts a visitor can see and use.

Drop-led homepage with dispatch header
Shop index and chore-jacket product page
Lookbook
About and shipping FAQ
Industrial typographic system in condensed type
Responsive layout across devices

Inside the demo

Follow the structure yourself.

Every page below is public. The quickest way to judge this work is to open the paths and read them on your phone.

Open the demo

Related services

How this translates to your project.

These are self-initiated demo builds. No client commissioned them; brands are fictional or fictionalized, and prices, hours, and metrics inside the demos are labeled indicative.

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