Healthcare / med spa
Pell Street Aesthetics
A nurse practitioner-led med spa in Lower Manhattan, built so a first-time injectables client can read exactly what happens before they book.
- Demo build
- /21-pell-street-aesthetics/
- Orivian contribution
- Full website built from zero — self-initiated, no client commission.
- Site audience
- First-time injectables clients and people comparing providers in Lower Manhattan
- Pages
- 6 pages in the build
The context
What this website is for.
Lower Manhattan, where a client comparing injectables is already anxious about being oversold. The site has to sound clinical without sounding cold.
The practitioner being a nurse practitioner is the whole differentiator, so credential appears before treatment list, not beneath a booking widget.
What the site has to do
- Name the practitioner and the credential before the treatments.
- Explain each treatment in plain language, with no outcome guarantees.
- Give pricing and logistics a real page instead of a buried FAQ.
- Keep reviews factual and attributed.
- Make booking one clear path rather than several competing ones.
Scope
What the build covered.
Structure, content, design, and build for the whole site — the parts a visitor can see and use.
- Homepage with credential-first hierarchy
- Treatments index and lip-filler detail page
- Reviews and practitioner pages
- Booking flow
- Clinical design system in a light palette
- Responsive layout across devices
Inside the demo
Follow the structure yourself.
Every page below is public. The quickest way to judge this work is to open the paths and read them on your phone.
- Home/21-pell-street-aesthetics/
- About/21-pell-street-aesthetics/about/
- Treatments/21-pell-street-aesthetics/treatments/
- Lip Filler/21-pell-street-aesthetics/treatments/lip-filler/
- Reviews/21-pell-street-aesthetics/reviews/
- Book/21-pell-street-aesthetics/book/
Related services
How this translates to your project.
- Read the service02Content and messaging
Content and Messaging
Make the offer easier to understand.
- Read the service05Refreshes and support
Website Refreshes and Support
Your website may not need a full rebuild.
These are self-initiated demo builds. No client commissioned them; brands are fictional or fictionalized, and prices, hours, and metrics inside the demos are labeled indicative.
More examples
Other websites in this collection.
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