Website planning
Start with the right structure.
A website becomes easier to design when the important questions have been answered first: who is it for, what does it need to communicate, and what should visitors do next?
I help turn a rough idea or unclear existing website into a practical plan for the pages, content, navigation, and conversion path.
Website Planning and Structure
Every engagement starts with a written scope: deliverables, timeline, and price agreed before work begins.
What is included
Planning work produces decisions you can read, not a mood board.
- Website or page audit
- Audience and message mapping
- Sitemap planning
- Page inventory
- Homepage structure
- Service-page architecture
- Content hierarchy
- Conversion-path planning
- Wireframes or page outlines
- Written project direction
Who this is for
- Businesses starting a website from scratch
- Site owners planning a redesign
- Freelancers who need to clarify their offer
- Educators building course or program pages
- Founders preparing a first web presence
What the plan settles
Most website problems that appear during a build are actually decisions that were never made. Which pages exist. What the homepage promises. What a visitor is supposed to do. Where the offer is explained. When those are settled on paper, the design work becomes a sequence of clear choices instead of an argument about taste.
The plan also becomes the reference point for the rest of the project. When a new section is proposed later, the question is simple: does this help the site do what we decided it should do?
The outcome
You leave with a clearer understanding of what the site needs, which pages matter, how the content should be organized, and what needs to happen next.
Where this shows up
Client websites built with this kind of thinking.
Each project below is described from what is publicly visible on the live site.
Industrial B2B
ARL Power Connect Corp.
A corporate website for a Philippine electrical contractor, built around capability, project history, and procurement inquiries.
Read the project page
Education & student services
The Write Way Review Center
Three clear pathways — academic mentoring, IELTS preparation, and international student services — under one review centre.
Read the project page
Before you commit
A field guide that goes with this service.
Start with a clearer plan
Tell me what your website needs to do. I will reply with clarifying questions and a recommended starting point.
Remote · Direct · No pressure to choose the biggest package