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B2B SaaS / fintech

Ledgerly

A cash-flow forecasting SaaS site that sells with evidence: a forecast dashboard as the hero, published accuracy, scenario planning, pricing, and a trial without a card.

Demo build
/14-ledgerly/
Orivian contribution
Full website built from zero — self-initiated, no client commission.
Site audience
Founders and finance leads at startups forecasting cash flow
Pages
5 pages in the build
The Ledgerly homepage: a cash-flow forecast dashboard mock beside the headline "See the cliff from a distance."
Demo build · /14-ledgerly/ · captured September 2026

The context

What this website is for.

A cash-flow forecasting product for startups, sold to founders who have been burned by spreadsheets and are wary of another dashboard promising certainty.

In B2B SaaS the product screenshot is the hero. Trust devices — published forecast accuracy, read-only bank connections — do the selling.

What the site has to do

  • Lead with the product itself, not with a metaphor about peace of mind.
  • Publish forecast accuracy and explain how it is measured.
  • Make the read-only connection model obvious, since trust is the objection.
  • Let a visitor start a trial without a card.
  • Answer pricing on the page instead of behind a demo wall.

Scope

What the build covered.

Structure, content, design, and build for the whole site — the parts a visitor can see and use.

  • Homepage with live-feel forecast mock
  • Product page inside the dashboard
  • Pricing page with tiers
  • About and contact pages
  • Evidence chips for published metrics
  • Responsive layout across devices

Inside the demo

Follow the structure yourself.

Every page below is public. The quickest way to judge this work is to open the paths and read them on your phone.

Open the demo

Related services

How this translates to your project.

These are self-initiated demo builds. No client commissioned them; brands are fictional or fictionalized, and prices, hours, and metrics inside the demos are labeled indicative.

Planning a clearer, more useful website?

Describe what you are building and what needs to be clearer. The conversation starts with the problem, not with a package.

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