Sebay Surf Central
Compact hospitality site for a La Union surf resort — rooms, lessons, food, and events clear at a glance for trip-planning visitors.
Beachfront resort in San Juan, La Union (Urbiztondo — the region’s main surf break), combining accommodation, surf lessons and rentals, and multiple in-house dining concepts under one property.
A more compact site than the others in this portfolio, focused on communicating the core offer quickly — rooms, surfing, food, and events — for a visitor deciding where to book a surf trip.
Challenge
One property sells rooms, surf lessons, rentals, and several dining concepts — visitors deciding where to book a surf trip needed the core offer fast, without a sprawling site.
Goals
- 01Communicate rooms, surfing, food, and events quickly
- 02Keep the structure compact enough for a hospitality decision on the go
Strategy
Prioritize the four core offers over deep nesting — a shorter path from landing to “this is the place.”
Implementation
Built from scratch with a compact sitemap centered on accommodation, surf, food, and events.
Outcome
- Shipped a compact multi-offer hospitality site
- Core booking reasons visible without deep navigation
Concrete deliverables and improvements only — no invented metrics.
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