Makeup Academy Manila
Course-based site for a makeup training school — tiered programs, testimonials, and an enrollment flow instead of a booking grid.
In-person makeup education studio in Quezon City — the newest build in this portfolio.
Built from scratch to support a course-based education business rather than a service-booking business — a different structure from Camille Ramos despite the same industry. Classes are organized into three tiers (Foundations, Professional Training, Specialty Masterclasses), each with its own page, supported by student testimonials and a dedicated enrollment/contact flow. The tiered structure helps prospective students self-select the right starting point instead of facing an undifferentiated list of course names.
Challenge
Same industry as a service-booking site, but a different job: help prospective students choose among tiered courses and enroll — not book a one-off appointment.
Goals
- 01Organize classes into clear tiers with a page each
- 02Help students self-select a starting level
- 03Provide social proof via student testimonials
- 04Route interest into a dedicated enrollment/contact flow
Strategy
Tiered curriculum architecture (Foundations → Professional → Specialty) with per-tier pages, testimonials, and enrollment as the primary conversion — not package booking.
Implementation
Built from scratch. Three tier pages, student testimonials section, and enrollment/contact flow suited to a course-based education business.
Outcome
- Shipped tiered course structure with per-level pages
- Enrollment path separated from generic contact
Concrete deliverables and improvements only — no invented metrics.
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