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Eric Agulto

ARL Power Connect Corporation

B2B industrial site for a PCAB-accredited electrical contractor — trust signals, project portfolio, and quote requests structured for enterprise buyers.

ARL Power Connect Corporation is a PCAB-accredited electrical contracting company serving commercial and industrial clients across the Philippines — electrical infrastructure, substation design and build, transformer servicing, and panel fabrication. Official Schneider Electric partner, over a decade in the industry, with a client roster including Ayala Land, Megaworld, and Hilton.

Challenge

A contractor bidding large commercial and industrial jobs needed a site that surfaces credibility immediately — accreditation, partnership, and project scale — instead of burying it in an About page.

Goals

  1. 01Surface years in operation, client count, and certifications on the homepage
  2. 02Showcase real project types with concrete scale, not vague service copy
  3. 03Use recognizable client logos as social proof for commercial decision-makers
  4. 04Keep a persistent quote-request path for qualified B2B inquiries

Strategy

Structured around a B2B industrial audience: trust signals up front, a featured-projects portfolio, a client logo wall, and clear conversion paths — appropriate for a contractor focused on qualified inquiries rather than e-commerce.

Implementation

Built from scratch on WordPress with Elementor. Homepage leads with accreditation and partnership proof; Featured Projects describe real work (main distribution upgrades, corporate tower electrical systems, factory control retrofits); client logos as social proof; Request a Quote CTAs in header, hero, and footer.

Outcome

  • Launched with a full services and project portfolio
  • Working quote-request conversion path across the site
  • Trust signals (PCAB, Schneider Electric, client roster) visible above the fold

Concrete deliverables and improvements only — no invented metrics.

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